Elevate your sales career with a proven method used by
top-performing leaders and teams.
Sell with Spirit. Lead with Purpose.
Join John Cassidy and master the Selling Spirit method—a proven path to greater clarity, confidence, and results in every conversation.
"What a great newsletter! Every week I am eagerly waiting John`s next email to read with my morning coffee!"
Meet John Cassidy
With over 30 years of experience leading sales teams, training professionals, and creating powerful business results, John brings unmatched energy and expertise to every client he serves.
As the creator of the Selling Spirit coaching framework, John fuses timeless principles with modern strategy to ignite growth, boost ROI, and transform lives through ethical and inspired selling.
What is Selling Spirit?
Selling Spirit is a dynamic sales program that helps business professionals master the art of selling with authenticity, confidence, and clarity.
Through corporate speaking, one-on-one coaching, masterminds, and an exclusive membership community, John empowers leaders to elevate their sales game and their impact.
WHAT OUR PEOPLE ARE SAYING
— Alessandro Baronti.
President Global Wholesale
DIFF Charitable Eyewear
“Inspirational.
If I had to choose one word to describe John, that would be it.
“Motivational” can be fleeting a temporary boost of energy. But inspiration leaves a mark. It moves people to take action. And that’s exactly what John does.
Whether he’s speaking with a rep, a customer, or a superior, John has the rare ability to create positive impact. He’s done it all not by quoting theory from a book, but by sharing real, lived experiences.
Most importantly, John genuinely cares. People feel that. And when they do, they feel supported. In turn, they show up with full accountability, ready to own the task ahead.”
— Emily R.
Coach & Consultant
“Working with John Cassidy has been nothing short of transformative. His infectious passion and unyielding commitment to excellence have not only driven our team to surpass every sales target, but have fundamentally reshaped how we connect with our customers. John leads by example, inspiring each of us to bring our best selves to work every day, fostering a culture of trust, collaboration, and relentless drive.”
— Bill Mulcahy.
President DirectHit Marketing
“John Cassidy hands down is best salesperson I have ever met in my 40 years in business! People gravitate to John immediately! His 6'5"presence and energy is absolutely contagious! His Leadership in the field has catapulted his career to Successful Management Positions in every company he has worked with. If you want to take your Sales Team and or yourself Personally to the next Level...Spend a weekend with Johnny and you'll see immediate results! ”
— Jordan Gerardi .
VP Sales De Rigo Rem
“John’s impact on the company goes far beyond sales figures. He has built a legacy of mentorship, uplifting countless individuals to unlock their potential and grow into confident leaders themselves. Their energy and optimism are contagious, creating a ripple effect that has strengthened our team’s morale and elevated our company’s reputation in the industry. Simply put, John Cassidy doesn’t just lead—he inspires, transforms, and leave an indelible mark on everyone fortunate enough to work with him..”
Transform Your Business & Your Life
Whether you’re leading a team, building your brand, or scaling your impact, Selling Spirit gives you the tools and mindset to win in the marketplace while staying true to your values. John’s unique blend of high-performance training and heart-centered leadership coaching is designed for those who want both growth and fulfillment.
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