Elevate your sales career with a proven method used by
top-performing leaders and teams.
Sell with Spirit. Lead with Purpose.
Join John Cassidy and master the Selling Spirit method—a proven path to greater clarity, confidence, and results in every conversation.
"What a great newsletter! Every week I am eagerly waiting John`s next email to read with my morning coffee!"
Meet John Cassidy
With over 30 years of experience leading sales teams, training professionals, and creating powerful business results, John brings unmatched energy and expertise to every client he serves.
As the creator of the Selling Spirit coaching framework, John fuses timeless principles with modern strategy to ignite growth, boost ROI, and transform lives through ethical and inspired selling.
What is Selling Spirit?
Selling Spirit is a dynamic sales program that helps business professionals master the art of selling with authenticity, confidence, and clarity.
Through corporate speaking, one-on-one coaching, masterminds, and an exclusive membership community, John empowers leaders to elevate their sales game and their impact.
WHAT OUR PEOPLE ARE SAYING
— Marcus L.
Regional Sales Director
“John Cassidy doesn’t just teach sales—he transforms how you show up as a leader. Our team left his keynote with real tools, renewed energy, and a deeper connection to our purpose. Easily the most impactful speaker we’ve brought in.”
— Emily R.
Coach & Consultant
“Working with John 1-on-1 changed the game for me. His coaching helped me double my revenue in 90 days, but more importantly, I finally feel aligned with my message and mission. This isn’t just sales training—it’s soul work.”
— Devin S.
Entrepreneur & Mastermind Member
“I’ve been in several masterminds before, but none of them matched the depth and direction of Selling Spirit. John doesn’t just drop inspiration—he delivers transformation. Every week felt like a reset for my mindset and a recharge for my business. I walked away with a clearer sales strategy, a deeper connection to my purpose, and relationships that are still fueling my growth. If you’re a leader who’s ready to sell with integrity and lead with intention, this is where you need to be.”
— David M.
Sales Consultant & Business Owner
“Before working with John, I was constantly torn between hitting my sales targets and staying true to my values. I didn’t think it was possible to lead with faith and still close at a high level—until I found Selling Spirit. John helped me shift my mindset completely. His coaching blends scripture with strategy in a way that’s practical, powerful, and personal. I’ve seen growth in my income, clarity in my mission, and peace in how I show up every day. Selling finally feels like something I was meant to do.”
Transform Your Business & Your Life
Whether you’re leading a team, building your brand, or scaling your impact, Selling Spirit gives you the tools and mindset to win in the marketplace while staying true to your values. John’s unique blend of high-performance training and heart-centered leadership coaching is designed for those who want both growth and fulfillment.
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